Subtractive Solutions

Many solutions we implement are additive: We want more customers, more revenue, more good Press.

But subtractive solutions are just as important, but work without offering anything more.

• Anti-spam solutions remove your junk email. They add no new emails.
• The fence around your garden keeps the rabbits out. It doesn’t make your lettuce grow faster.
• The Advil you take removes your headache. It doesn’t make your brain smarter.

But I think you would agree, having no spam makes reading your email easier, keeping rabbits out of your garden allows your lettuce to grow faster, and having your headache go away makes you think better.

Sometimes a solution needs to subtract something before it can add something.